In the summer of 2024, with the Olympics capturing global attention, TMALL embraced its role as a symbol of an “ideal lifestyle” by partnering with renowned brands, including Yili, Midea, Xtep, Procter & Gamble, Shu Hua, Qinghua Fenjiu, and Speedo. This collaboration aimed to create a nationwide event linking Shanghai, China, to Paris, France.

iBLUE utilized its diverse perspective and international resources to develop the “Run To Get It” theme, emphasizing the partnership between China and France. We managed the project’s creative presentation, execution, artist management, resource coordination, and risk assessment, successfully facilitating cross-national Olympic engagement.