With China's rapidly evolving digital ecosystem, how can we continuously capture the attention and foster loyalty of our key audience? What is it about？ Our newly released RED Playbook provides actionable strategies for brands looking to navigate and thrive in this dynamic ecosystem. From leveraging user-generated content to seizing emerging commercial opportunities, iBLUE equips brands with the tools needed to excel on RED and beyond. At iBLUE, we specialize in deciphering the latest digital trends. Our insights reveal a shift towards short video dominance and a strategic push towards content-driven commerce. This understanding empowers brands to optimize their strategies on RED, driving engagement and growth effectively.