Leveraging Jay Chou’s concert, iBLUE orchestrated a trendy and heartwarming marketing event for the Wonderful Building Blocks brand, attracting his fans.

By exploring the emotional journey of Jay Chou’s fans, we crafted a compelling portrayal: “Jay Chou is a constant star, and his fans are the surrounding stars, shining on each other.” We positioned the brand as a devoted 24-year Jay Chou fan, becoming the ultimate “fan leader.”

To strengthen this connection, we organized a “youth pact” fan gathering, affirming “We are always here.” Using building block products to recreate nostalgic youth scenes associated with Jay Chou, we deepened the emotional bond between fans and the brand, fostering a shared identity in their mutual admiration.