iBLUE remains true to the original vision of this fragrance series. At our offline event, we emphasized elements of nature and flowers, creating an immersive experience that transports consumers to the enchanting “Atelier des Fleurs.” We were thrilled to have renowned perfume blogger Oliver Walsh engage with attendees, enhancing the experience. Activities such as a “Natural Hand Care SPA” and a natural flower art workshop awakened the senses, contributing to Chloé surpassing its conversion goals during the two-day event.