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About Us

iBLUE GROUP


Founded in 2013, we are China’s first independent creative agency with a global network. Currently, we have over 300 in-house talents. Leveraging the powerful synergy of our global network, we truly fulfil the role of the “Modern Silk Road,” connecting Western brands with the Eastern world. We accompany international brands as they thrive in the Chinese and global travel retail markets, with a particular focus on luxury goods, beauty, jewelry and watches, as well as wine and spirits.

Our team comes from diverse creative and technological backgrounds, united by our passion for digital communication. We believe we are in a new era of digital innovation, where artificial intelligence and big data will significantly transform our creative processes. As a leading creative agency, we provide our clients with 360° integrated services that meet international quality standards, complemented by local execution and implementation.

About Us

iBLUE GROUP


Founded in 2013, we are China’s first independent creative agency with a global network. Currently, we have over 300 in-house talents. Leveraging the powerful synergy of our global network, we truly fulfil the role of the “Modern Silk Road,” connecting Western brands with the Eastern world. We accompany international brands as they thrive in the Chinese and global travel retail markets, with a particular focus on luxury goods, beauty, jewelry and watches, as well as wine and spirits.

Our team comes from diverse creative and technological backgrounds, united by our passion for digital communication. We believe we are in a new era of digital innovation, where artificial intelligence and big data will significantly transform our creative processes. As a leading creative agency, we provide our clients with 360° integrated services that meet international quality standards, complemented by local execution and implementation.

Our Strength
Cross-Regional Service Capability
Seamless integration across three major time zones, works without boundaries and cultural differences.
Diverse Creative Ability
Our creativity allows us to adeptly navigate various sectors, from internet and technology to fast-moving consumer goods and luxury perfumes.
Performance-Driven and Effectiveness
Creativity serves the ultimate results, supported by data-driven and fact-based performance evaluation.
Our Strength
Cross-Regional Service Capability
Seamless integration across three major time zones, works without boundaries and cultural differences.
Diverse Creative Ability
Our creativity allows us to adeptly navigate various sectors, from internet and technology to fast-moving consumer goods and luxury perfumes.
Performance-Driven and Effectiveness
Creativity serves the ultimate results, supported by data-driven and fact-based performance evaluation.
Our Team
From creativity to execution, our core management team comes from diverse backgrounds, including former executives from Fortune 500 companies and renowned marketing creatives from leading advertising agencies.
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Victor Yang
Founder & Group CEO
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Ivy Wang
Shanghai GM
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Tom Lau
Regional Director of Hong Kong
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Danni Liu
Europe CEO
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Cary Tsui
Group Creative Director
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Victoria Wang
IBLUE Europe
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King Rong
North America CEO
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Cindy Lin
IBLUE China
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Acelin Qi
Associate Planning Director
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Rebecca Fan
Account & Strategy Director
Our Culture

Maintaining the physical and mental well-being of employees is essential, with a strong emphasis on prioritizing a healthy balance between work and life. This balance not only enhances employee satisfaction but also boosts productivity and creativity within the organization.

To foster a friendly workplace culture, we employ a multifaceted approach that includes promoting open communication, offering flexible work arrangements, and encouraging team-building activities. These initiatives create a supportive environment where employees feel valued and engaged, ultimately contributing to the overall success of the organization.

Our Culture

Maintaining the physical and mental well-being of employees is essential, with a strong emphasis on prioritizing a healthy balance between work and life. This balance not only enhances employee satisfaction but also boosts productivity and creativity within the organization.

To foster a friendly workplace culture, we employ a multifaceted approach that includes promoting open communication, offering flexible work arrangements, and encouraging team-building activities. These initiatives create a supportive environment where employees feel valued and engaged, ultimately contributing to the overall success of the organization.