In 2024, MARC JACOBS introduced DAISY WILD, a fresh daisy-themed fragrance aimed at enhancing product visibility and sales. iBLUE orchestrated a major offline event at Sanya Haitang Bay CDF International Duty Free City, connecting online and offline consumer experiences through a clear decision path. The 3-step strategy enabled quick product recognition, hands-on experiences, and purchases. This approach increased participation and purchase intent offline, while encouraging social media sharing online, ultimately meeting conversion goals.