After years of successful collaboration, a strong creative synergy has developed between Ray-Ban, Cheng Yi’s team, and iBLUE, enhancing the brand’s spirit and product visibility.

In the upcoming year, Cheng Yi will be promoted to global brand ambassador, transitioning from the Chinese market. iBLUE will ensure flawless creativity and execution for this campaign.

For the official announcement, we will deepen Ray-Ban’s “True Self” concept by having Cheng Yi showcase the new “CHANGE” series fashion items, supported by visual content across various channels. Additionally, during the announcement period, we will leverage the “Golden Week of National Day” and “Double 11” by launching the #Pursue the True Self on the Journey# campaign on social media to boost traffic and drive conversions for “Double 11” items.