In managing MIDEA’s overseas social media platforms, we focused on community management and creative campaign. Our team engaged with followers by responding to inquiries and encouraging discussions around MIDEA’s innovative home appliances. We launched targeted campaigns that utilizing eye-catching visuals and engaging narratives, highlighted product features and real-life applications. By collaborating with influencers and analyzing engagement metrics, we optimized content for maximum impact. This strategic approach not only strengthened MIDEA’s brand visibility but also fostered a loyal community of users, positioning MIDEA as a global leader in home appliances.