Get insights on the latest trends of Douyin, the opportunities provided for brands and brands’ best practices from our China experts. Covering topics - Latest trends on Douyin: what makes it unique, user profile, best-performing content, category and brands - What Douyin has to offer: on-targeted audience, more diverse content to hook consumers and Douyin’s unique interest commerce - Influencer Marketing on Douyin - Livestreaming on Douyin Douyin, the Chinese TikTok, is much more than a content hub full of entertaining content --- it has become the fastest-growing E-commerce platform in China. With more and more brands entering this new battlefield, how can a brand best leverage this huge new opportunity and win the game?

With China's rapidly evolving digital ecosystem, how can we continuously capture the attention and foster loyalty of our key audience? What is it about？ Our newly released RED Playbook provides actionable strategies for brands looking to navigate and thrive in this dynamic ecosystem. From leveraging user-generated content to seizing emerging commercial opportunities, iBLUE equips brands with the tools needed to excel on RED and beyond. At iBLUE, we specialize in deciphering the latest digital trends. Our insights reveal a shift towards short video dominance and a strategic push towards content-driven commerce. This understanding empowers brands to optimize their strategies on RED, driving engagement and growth effectively.