In managing MIDEA’s overseas social media presence, we focused on community management and creative campaign execution. Our team engaged with followers by responding to inquiries and encouraging discussions around MIDEA’s innovative home appliances. We launched targeted campaigns that highlighted product features and real-life applications, utilizing eye-catching visuals and engaging narratives. By collaborating with influencers and analyzing engagement metrics, we optimized content for maximum impact. This strategic approach not only strengthened MIDEA’s brand visibility but also fostered a loyal community of users, positioning MIDEA as a global leader in home appliances.